The Brand

noun ~ french 
"a beautiful girl or woman"
Belle Boutique's vision is not only to make women feel and look beautiful but also to inspire ladies to embrace and love who they uniquely are and be confident in their own skin ~ "be your own kind of beautiful". 
Belle Boutique is proud to offer high quality clothing that is competitively priced, unique, versatile, comfortable and stylish. We source ladies fashion from around world.
 Owner and founder, Jax, has had a passion for clothing and fashion from a very young age. 
"There is nothing more satisfying than wearing a brand new outfit! I have always been fascinated by how one outfit can transform, effect and reflect a person’s self-image and elevate confidence and mood" ~ Jax. 
Jax, born and raised in South Africa, has been living and working in Auckland, New Zealand since December 2019 and Belle Boutique (founded in South Africa in 2019) has turned into a side hussle using Drop Shipping as a selling method with a online only based shopping platform working from New Zealand to supply South Africa with the most beautiful, more variety, affordable and highest quality clothing. 

Jackie has always been a busy body, Belle Boutique is the second online clothing store that she has founded and sold with a business partner in 2018 and she had a small online vinyl wall decal company called Polka Dot Tree in 2014, which helped her gain the experience and confidence to build relationships with international suppliers and learn more about the import industry. With her knowledge of business operations and finance, that she has gained from studying Marketing and Business Management and from being a bookkeeper for over 15+ years, experience in the Marketing industry and her love for people and fashion, she believes that she has the foundation of necessary skills and knowledge that she can build on to make Belle Boutique a success.
For any questions about our products, drop us a line! We’d love to hear from you.